American Odyssey
American Odyssey is a conceptual travel platform that helps users explore the U.S. through interactive maps, national park tours, and destination highlights—designed to balance clear UX with engaging storytelling.
UX for first impressions.
An immersive entry point that inspires exploration. I designed a clean, intuitive layout to put users in the driver's seat, letting them find their perfect adventure with ease. The goal was to create a strong first impression and streamline the user's initial interaction with the brand.
Designing for effortless discovery.
From bustling cities to tranquil landscapes, every destination is a story waiting to be told. The experience I created makes planning effortless, with vibrant visuals and essential details that bring each location to life. My focus was on information architecture and visual hierarchy to prevent overwhelm.
Customizable booking flow.
The Tours page isn't just about booking—it's about empowering users to craft an itinerary that's uniquely theirs. The flexible options and seamless navigation were designed to give users a sense of control and make the process feel personal and effortless.
UX to drive conversions.
I made sure finding the perfect deal is a breeze, with a clear, focused layout that highlights new and exciting opportunities. The design here was driven by the goal of increasing conversions and making promotions easy to discover and act upon.
Communicating the brand's mission.
The design here puts a human face on the brand, sharing the mission of American Odyssey in a way that feels personal and authentic. I focused on making the team's story accessible and building trust through transparent communication.